![]() If a product owner or service provider views branding as an asset, investing a part of its capital in the design of its own typeface is a reasonable process they must consider alongside many factors such as whether the money spent on having someone design a typeface would be beneficial for the company in the long run, especially when there is the scale of the business involved that must be considered. The most recent launch comes from Netflix who debuted its very own custom typeface named Netflix Sans, the development of which is the results of a collaboration between Netflix’s in-house design team and Dalton Maag.
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